Vanessa Paolantonio is a front-end web developer and graphic designer with fourteen years of expertise in branding, marketing, and responsive web design for the retail, health/fitness, non-profit, and publishing industries. She currently works in digital production as a front-end developer for omni-channel health/wellness company The Vitamin Shoppe®. A graduate of Florida State University (Bachelor's in Studio Art) and continued education in Web Development and Mobile/Responsive Design she uses her creative insight and critical thinking to strengthen brand awareness and targeted messaging in digital, large display, and print mediums.

A firm believer in the importance of a healthy lifestyle, Vanessa also held multiple certifications in personal training and taught fitness part-time for four years. When she's not busy writing code or designing she can usually be found lifting heavy objects and running around a gym, Spartan Race, or the latest obstacle course fitness craze in the New York Tri-state area.

To contact her regarding web and design projects email her here.

A Series of Creative Events

Armed with a box of Crayola crayons and inspired by my favorite childhood cartoons, I developed a propensity for drawing. As word on the street spread of my blossoming artistic talent, requests from the neighborhood kids for drawings poured in (Teenage Mutant Ninja Turtles was a popular theme). Thus began my first journey into unpaid creative work.

Full of teenage angst and a non-specific resentment towards my parents, I began listening to rock music. As much as I enjoyed the music, I found myself equally transfixed with album artwork (back when CDs were still a thing). Inspired by the complex layering of images and text, I started creating my own original artwork that blended calligraphy, iconography, and watercolors.

Upon graduating from high school, I was accepted into Florida State University, focusing my studies on art and graphic design. In 2004, I had the opportunity to study abroad in London, England with FSU’s graphic design program. During the six-week program, my professor’s wife (who was a designer) showed me a book cover design that she was working on. I immediately knew that’s what I wanted to do with my life.

I graduated from FSU with a Bachelor’s in Studio Art and I decided to move to the New York (the publishing mecca). Towing nothing but a dream and a U-haul full of cheap college furniture, I drove with my mom seventeen hours from Florida to New Jersey for an interview I had at Macmillan in New York City. By a combination of enthusiasm, talent, and sheer dumb luck, I landed a job at Tor Books within two weeks of arriving in New Jersey.

After almost a decade crafting my expertise in design, branding, and typography as a designer, I began looking for the next great creative adventure: web development. I dedicated my free time to learning the syntax and rules of HTML, CSS, and JavaScript. To further build my experience, I took on a few web projects pro bono. Eventually the hard work paid off and I landed my first professional gig as a coder and designer for The Trevor Project.

In 2017 I joined The Vitamin Shoppe's Digital Production team, learning the many facets of a successful omni-channel retailer. As the power of the web constantly evolves, so does the opportunity to push creative boundaries for how content is presented and absorbed. I'm currently looking towards the future of beautiful, complex user interfaces, immersing myself in advanced CSS animations and JavaScript frameworks.