Vanessa Paolantonio is a front-end web developer and graphic designer with fourteen years of expertise in branding, marketing, and responsive web design for the retail, health/fitness, non-profit, and publishing industries. She currently works in digital production as a front-end developer for omni-channel health/wellness company The Vitamin Shoppe®. A graduate of Florida State University (Bachelor's in Studio Art) and continued education in Web Development and Mobile/Responsive Design she uses her creative insight and critical thinking to strengthen brand awareness and targeted messaging in digital, large display, and print mediums.
A firm believer in the importance of a healthy lifestyle, Vanessa also held multiple certifications in personal training and taught fitness part-time for four years. When she's not busy writing code or designing she can usually be found lifting heavy objects and running around a gym, Spartan Race, or the latest obstacle course fitness craze in the New York Tri-state area.
To contact her regarding web and design projects email her here.
A Series of Creative Events
Armed with a box of Crayola crayons and inspired by my favorite childhood cartoons, I developed a propensity for drawing. As word on the street spread of my blossoming artistic talent, requests from the neighborhood kids for drawings poured in (Teenage Mutant Ninja Turtles was a popular theme). Thus began my first journey into unpaid creative work.
Full of teenage angst and a non-specific resentment towards my parents, I began listening to rock music. As much as I enjoyed the music, I found myself equally transfixed with album artwork (back when CDs were still a thing). Inspired by the complex layering of images and text, I started creating my own original artwork that blended calligraphy, iconography, and watercolors.
Upon graduating from high school, I was accepted into Florida State University, focusing my studies on art and graphic design. In 2004, I had the opportunity to study abroad in London, England with FSU’s graphic design program. During the six-week program, my professor’s wife (who was a designer) showed me a book cover design that she was working on. I immediately knew that’s what I wanted to do with my life.
I graduated from FSU with a Bachelor’s in Studio Art and I decided to move to the New York (the publishing mecca). Towing nothing but a dream and a U-haul full of cheap college furniture, I drove with my mom seventeen hours from Florida to New Jersey for an interview I had at Macmillan in New York City. By a combination of enthusiasm, talent, and sheer dumb luck, I landed a job at Tor Books within two weeks of arriving in New Jersey.